The Persuasive Page
Daily copywriting tips from The Persuasive Page
By Daniel Throssell
Copywriting challenge time: One of my coaching students is rewriting a flyer selling guitar lessons. Specifically, guitar lessons for kids — but the flyer obviously goes to parents. He gave …
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By Daniel Throssell
This might just be the greatest headline I have ever read. Are you ready? Here it is … from that bastion of upstanding journalism, the Daily Mail: “Blind bisexual goose named Thomas who spent …
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By Daniel Throssell
Hope you’re wearing gloves. 🧤 Why? Oh, I dunno … ‘Cause you wouldn’t wanna burrrrrn your fingers on the HOT copy in this email 😎 (heh … heh … okay, that was so lame.) Anyway. Stop …
By Daniel Throssell
So today I was re-reading my second-hand copy of Tested Advertising Methods by John Caples. (Second-hand because I had to hunt for the 4th edition … the one that all the cool kids in …
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