The Persuasive Page
Daily copywriting tips from The Persuasive Page
By Daniel Throssell
I’m still a bit ruffled … Right now I’m literally standing in the freezer aisle at the local Woolworths, typing this on my phone. My two kids, Eli and Esther, are in the shopping trolley …
Continue Reading about uh, I just got shamed for wearing a mask … at the shops? →
By Daniel Throssell
It’s Wednesday today, so I’m at my Japanese mothers’ group with Eli and Esther. I’m sitting there chatting to one of the mums: いくこ：「ヒカリちゃん、何歳？」 ダニエル：「１１ヶ月！」 … huh? You look …
Continue Reading about Japanese Pie Guy reveals world’s strongest persuasion technique →
By Daniel Throssell
There was a girl — let’s call her “Amy” — who was in a few classes of mine at university. And though I will never know how it happened … … somehow, Amy got the idea my name was “Andrew”. It …
Continue Reading about How to use a fake name to write better sales emails →
By Daniel Throssell
“NOOOOOOOO!!!” My anguished scream rings out from the kitchen. Hayley runs in with a baby under her arm and a concerned look on her face. “What’s wrong?” I’ve got the cast-iron pan fired up, …
Continue Reading about The “Kentucky Fried Copy” secret for finger-lickin’ profits →
By Daniel Throssell
Well, this sucks. So yesterday afternoon I’m getting ready for a bike ride with my kids. I’m all kitted out for the ride: Cycling shorts, gloves, helmet, glasses, and an AirPod in my left ear …
Continue Reading about Great, now I’m a sex offender in California →
By Daniel Throssell
Another dinnertime story from the other night that I just had to tell you (you'll see how that subject line makes sense in a moment): It’s 6pm and we’re all at the table, eating dinner. Well, …