… until you complete another step first.
The details of that step are on this LONG page.
But after you complete it, you’ll immediately get the world’s craziest welcome email…
“What the f*** is this?”
“The best damn welcome email I have ever read”
“I’m changing my whole welcome sequence tonight based solely on this”
And that welcome email will direct you to the craziest copywriting adventure you’ve ever seen before (here are a few teaser pics):
But before I let you begin that adventure…
I am going to do my best to dissuade you
from wanting my emails.
I’m not kidding.
I maintain one of the cleanest and most-engaged email lists in the industry.
So I am about to try pushing your buttons in every way I know how — long copy, intolerable bluster, obnoxious personality, and more — to make darn sure you want to get my emails before I send them to you.
And no — this is not a gimmick.
If you close this page now, and do not follow the instructions throughout this page to the letter…
YOU WILL NOT GET ADDED
TO MY EMAIL LIST.
So, this is for real.
I realised a while back that this confirm-your-email page gets MORE readership than any welcome email could.
(Psst … did you catch that? 👆 That was your first free copywriting tip from me. You can often learn as much from what I do as what I say. Keep your eyes peeled now.)
So anyway, I figured … why don’t you and I spend a couple minutes before we ‘tie the knot’, so to speak, and you invite me over to meet your
I mean … you’re probably still thinking I’m “just another email list” (terribly wrong, as you will see).
And … I’m not quite sure yet that you’re the kind of person I want to share my emails with.
So on that note, let’s get something clear:
You are about to sign up for a daily email list,
for copywriters, about copywriting.
(At this point, Darren the Graphic Designer started to get a strange feeling in his bones that maybe signing up for the email list ABOUT COPYWRITING had not been his best decision.)
It honestly baffles me how some people join my list … then proceed to literally complain about getting daily copywriting emails.
I’m like … bruh … what did you expect? 😂
That said …
They ARE good emails.
When it comes to this email thing, I like to think I’m one of the … well … better copywriters around.
And, some very
talented people agree:
“Daniel, in my opinion, is one of the best copywriters in the world right now.”
Scott PapeAuthor of The Barefoot Investor, the bestselling book in Australian history
“One of Australia’s top copywriters”
Ben SettleEmail copywriting expert
(From email, 21/4/20)
Ramit SethiAuthor of the #1 NYT bestseller, I Will Teach You To Be Rich
“You are a force!”
Brian KurtzExecutive VP, Boardroom
“Omg, I lol’ed … great entertainment value on a Friday night after a nice steak dinner and wine.”
Kim Krause SchwalmA-list copywriter
“If you’re looking for master copywriters to study … Daniel Throssell should be on your short list.”
“Daniel is a damn serious — and damn good — practitioner of the copywriting arts.”
David Garfinkel“The World’s Greatest Copywriting Coach” & host of the Copywriters Podcast
“A wacky, wacky man of tremendous talent.”
Justin BlackmanPretty Fly Copy
“There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting. I suggest you study [Daniel’s email] carefully. It astonished me.”
Drayton BirdFormer Vice Chairman, Ogilvy & Mather (David Ogilvy’s Right-Hand Man)
“Daniel is one of the best copywriters — and thinkers — I’ve ever had the pleasure of working with.”
Eddie ShleynerFounder, VeryGoodCopy
“I seriously think you might be the best copywriter in the game right now.”
Robert AllenFormer copywriter for I Will Teach You To Be Rich
“I’ve honestly never seen anyone write emails that are as engaging and fun as yours.”
John Bejakovic“The most underrated email list in copywriting”
“THE most entertaining copywriter in the world.”
Troy EricsonLead Paramedic
“Trust me on this. After reading Daniel’s stuff … you’ll unsubscribe to other people’s lists to make room for him.”
Shiv ShettiCreator of the ‘Flaming Camel’ system
“He’s been called the best copywriter in Australia and I’m not going to disagree.”
John McIntyre“The Autoresponder Guy”
Here’s you: “Oh, snap! Wow, this Daniel Throssell guy actually knows the famous email people. And they like him. He must be worth listening to!”
… or at least, that was the logic behind indoctrinating you with testimonials at this point in my sequence … time will tell if that worked 😅
But … I wouldn’t go so far as to say that.
Plenty of people
also don’t like me:
- Bond Halbert literally banned a guy for sharing a link in the official Gary Halbert Copy Club on Facebook — and explicitly said the ban was not for spamming, but rather, because the link was to my website…
- Colin Theriot publicly mocked one of my marketing campaigns as fake…
- Prerna Malik has openly stated she doesn’t consider me worth learning from…
- Stefan Georgi accused me of trying to deliberately provoke him so I could write about it (this was completely untrue, but since he said it anyway, might as well 🤷♂️)…
- Pauline Longdon can’t stand my emails…
- And even r/copywriting had a rule banning mentions of me at one point 🤣
Now look — I don’t hate any of these people. (If anything, I find all this quite funny.)
I am simply warning you that I am quite controversial.
But regardless of what other people think about me …
My real-world copywriting results
speak for themselves:
As you can see…
I’ve directly outsold or out-promoted most of the biggest names in copywriting.
Scroll back up and take a quick look at the names in those pictures.
Most of these people had bigger email lists at the time, too.
But my email copy — and offer-creation skills — are so effective that I was easily able to overcome that.
And on my email list …
you will get to see first-hand how I do all this.
Even though my emails all contain sales pitches … just reading them is an education unto itself.
(If you even manage to join my list. I mean, it must be hard to get through all this bragging. Are you still reading?)
It is my goal to be one of the most original copywriters in the world.
I detest the incestuous “swiping” mentality that pervades our craft.
And while I openly give credit to people like Ben Settle, Scott Pape and John Carlton for influencing my style…
I’ve come up with fresh, original approaches to sales page copywriting … email storytelling … welcome sequences … list-building … and more.
“Daniel is actually really funny … and he’s doing some innovative stuff, style-wise that I haven’t seen before.”
Chris OrzechowskiEmail copywriter
“I love the way you approach copy … and the cool new IP you’re bringing to the industry, like your Parallel Welcome Sequence.”
Lukas ResheskeEmail copywriter
“I never saw anything like this in my life.”
Drayton BirdFormer Vice Chairman, Ogilvy & Mather (David Ogilvy’s Right-Hand Man)
That’s probably why so many of my techniques have been ripped off — my shocking welcome email, my homepage format, my unique storytelling style … heck, even my weird email formatting is now becoming popular.
And, I mean … I literally invented the Parallel Welcome Sequence you’re about to enter in less than 60 seconds.
But here (finally 😅) is the point
of all this obnoxious bragging:
I hope it is clear by now that I am unlike any other copywriter whose emails you might choose to read.
And here’s what that means:
Unlike any other list you join…
Around here, my emails are not the commodity…
If you choose to disengage or unsubscribe … I can (and actually do) get dozens more subscribers every day to replace you.
But you will not find anyone else with emails and ideas like mine.
So if you join this list in the hopes of treating me as some ‘swipe file’…
If you try to ‘filter’ my emails to some dark folder of your Gmail that you check once a week…
And if you don’t intend to actually follow along, open, read, and engage…
I will scrub you, and ban you
from signing back up again.
I want you to be clear on that before you pull the trigger and join my list.
Now, look. Maybe all this has already put you off joining my list.
(I did tell you I was going to be as obnoxious as possible…)
In which case, feel free NOT to click the “confirm” link in your email address. My list stays clean; your inbox stays boring. It’s win-win.
But if you’re intrigued…
And, if you agree to play by my rules…
Well, here’s what to do
to get my emails:
I require you to pass … a test.
It’s a hard test. A cruel test. A rigorous test. A—
Oh, what the heck, who am I kidding. You just have to go to your inbox, and look for the email titled:
In that email is a link.
You must find that link.
You must click that link.
And then … only then … will you receive my notorious welcome email:
The Dark Room
(the world’s most unusual welcome email)
Trust me … it lives up to its reputation.
But you’re not out of the woods yet. You’ve got to click that link first.
What happens next is up to you …