Uh-oh! We’ve got a slippery one!

Looks like you made it past the first opt-in box.

*sigh*

That means you’re expecting … copy.

Which means I have to go put on my copywriter hat, and address all those questions bubbling up in your little website-visitor’s mind, like … 

“Who even are you?”

“Why do you have the audacity to say you’ve been called Australia’s best copywriter?”

“Why should I join your email list?”

“Why didn’t Captain Marvel just use the Infinity Gauntlet to snap away Thanos when she was holding it?”

(wait … I want to know the answer to that last one too 🤷‍♂️)

So let me answer those questions, the best way I know how: with some good old-fashioned sales copy … to get you on my email list.

Ready?

As we say in Japanese … レッツゴー！*

*Okay I’m not Japanese, I’m Aussie, but I do speak it fluently. And that says “let’s go” or actually “rettsu-goo!” ’cause you know, it’s Japanese 🇯🇵

Reason #1 To Join My Email List:

If you’re a freelance copywriter, my daily copywriting tips are basically the best email you’ll get every day.

Why?

Firstly, because my copywriting tips rock (wait till you see Reason #2 To Join My Email List).

But also … my style is pretty much unique.

On my list, you’ll see a brand new way of writing copy that I guarantee NOBODY else has shown you (because in many cases, I invented it).

And even better — almost every single email I send is a sales email, too. It contains a sales pitch to a product or service. (And I’m utterly shameless about it.)

So basically … my emails are like a daily dose of entertaining, mind-expanding, addictive sales copy:

See them for yourself. Get on the list here:

I understand that I’ll get DAILY emails from Daniel Throssell. Oh … and that if he sees me sign up with a “swipe” email address, he might arbitrarily kick me off his list. ‘Cause he’s kinda weird like that. 🤷‍♂️

Reason #2 To Join My Email List:

I kinda know a thing or two about being a boss freelance copywriter.

If you’re looking for a guide through the crazy journey that is freelance copywriting … look no further.

I got my start as a copywriter in 2015 … back when I was a hard-hat-wearing electrical engineer, on a gas plant on a tiny, remote island off the coast of Western Australia.

I worked as an engineer for 3 years, but I have no pictures I can show you.

That’s because phones and cameras were banned on the gas plant … because a single stray gas leak could ignite and literally blow us all to pieces.

I would spend weeks at a time on this forsaken remote island, working 5am to 5pm … every single day … for 28 days straight. No days off.

Between the long hours, the isolation, and the constant risk of fiery doom … I (shockingly) didn’t like my job.

But that all changed when I won Ramit Sethi’s Call to Action copywriting contest with my first ever sales letter.

At the time, I had literally never even heard the word ‘copywriter’.

And unlike all the other ‘professional’ copywriters who entered the contest, I had no clue about how you were ‘supposed’ to write a sales letter.

So … I just did my own thing.

Yet to my surprise … I won!

(Since that day, I’ve never bothered to worry about what people say you’re “supposed” to do in your copy.)

Shortly after winning the contest, I began copywriting on Upwork. (Yes, that Upwork.) Within 12 months I was one of its most expensive writers, charging over $200/hr. 

I haven’t worked on Upwork for a while. But to this day, I still have one of the most ripped-off profiles on the entire site.

In 2016, Australia’s (soon-to-be) bestselling author — Scott Pape — approached me to write some ‘copy’.

That ‘copy’ turned out to be the launch funnel for what became the bestselling book in Australian history:
The Barefoot Investor.

(I later helped Scott launch — and this time, even helped edit — the sequel, too. We broke the Australian pre-order record with that one.)

I worked with Scott for several years, managing operations & editorial for his Barefoot Blueprint newsletter.

Till Scott closed it in 2020, the Blueprint was Australia’s most well-known and trusted investing & financial advice newsletter.

I was Scott’s right-hand man — and helped manage strategy and day-to-day operations of the business.

Building funnels … managing an email list of hundreds of thousands … writing and testing promos … planning editorial calendars … coming up with ‘big ideas’ … managing customer retention …

My years there gave me hands-on experience most copywriters can only dream of.

Daniel walked through my door a few years ago and totally transformed my business. He’s not just a copywriter. He’s the best damn marketer in Australia.

SCOTT PAPE, THE BAREFOOT INVESTOR

Between 2017 and 2020 I also handled product research & copy for Mamamia’s newly launched Mamamia Courses division …

(Mamamia is Australia’s largest independent women’s media empire, founded by Aussie author and media personality, Mia Freedman)

… as well as a few sneaky well-paid Upwork gigs on the side …

… and some freelance projects for Teachable, Naturenetics, Pavlok, and others you might have heard of.

In 2020 I stopped 99% of my client work to focus on my own biz … but I still get the occasional high-paid offer from hopeful clients.

Get the email that shows you what I’ve learned:

I understand that I’ll get DAILY emails from Daniel Throssell. Oh … and that if he sees me sign up with a “swipe” email address, he might arbitrarily kick me off his list. ‘Cause he’s kinda weird like that. 🤷‍♂️

Reason #4 To Join My Email List:

I’ll send you the world’s most unusual welcome email.

No, really.

Many people say my infamous ‘welcome’ email — “The Dark Room” — is either the best welcome email they’ve ever read … or just plain disturbing.

(I take both as a compliment.)

Make up your own mind below:

I understand that I’ll get DAILY emails from Daniel Throssell. Oh … and that if he sees me sign up with a “swipe” email address, he might arbitrarily kick me off his list. ‘Cause he’s kinda weird like that. 🤷‍♂️