It’s prrrrobably fair to say that I’m one of the most controversial figures in the copywriting world 😎
On the one hand, plenty of successful copywriters have nice things to say about me:
“Daniel, in my opinion, is one of the best copywriters in the world right now.”
Scott Pape
Author of The Barefoot Investor, the bestselling book in Australian history“One of Australia’s top copywriters”
Ben Settle
Email copywriting expert“One of the best email copywriters in the industry right now”
Kevin Rogers
Copy Chief Founder“You are a force!”
Brian Kurtz
Executive VP, Boardroom“Very impressive.”
Ramit Sethi
Author of the #1 NYT bestseller, I Will Teach You To Be Rich“I’m in the chip aisle reading [your daily email] at Wegmans laughing like a crazy person… people are staring…”
Kim Krause Schwalm
A-List Copywriter“The King of Controversy.”
Chris Haddad
“Mr Moneyfingers”“Copywriters can’t stop reading his emails”
Rich Schefren
Steal Our Winners“If you’re a copywriter, you should be on this guy’s list.”
Chris Orzechowski
Orzy Media“If you’re looking for master copywriters to study … Daniel Throssell should be on your short list.”
Roy Furr
Breakthrough Marketing Secrets“Daniel is a damn serious — and damn good — practitioner of the copywriting arts.”
David Garfinkel
“The World’s Greatest Copywriting Coach” & host of the Copywriters Podcast“Australia’s top copywriter”
Troy Broussard
Inventor of the BerserkerMail & Learnistic platforms & leading Infusionsoft expert“Darling, I don’t really get what you’re talking about in your emails, but I just know there couldn’t be anyone in the world better at — oh, what was that thing you do, honey? Copyright? — than MY Daniel.”
My Mother
Wife of my Dad“A wacky, wacky man of tremendous talent.”
Justin Blackman
Pretty Fly Copy“There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting. I suggest you study [Daniel’s email] carefully. It astonished me.”
Drayton Bird
Former Vice Chairman, Ogilvy & Mather (David Ogilvy’s Right-Hand Man)(btw, you get to see the email he was talking about when you subscribe)
“I love the way you approach copy … and the cool new IP you’re bringing to the industry.”
Lukas Resheske
Copywriter“Dan this is BRILLIANT. Brillliant. Exceptional! You’ve hit it out of the park.”
Mia Freedman
Founder of the Australian Mamamia media empire“There’s no other copywriter on the planet I wish sent more emails.”
Lorrie Morgan
Red Hot Copy“I think I’m in love with you … I don’t think there’s anyone better at email than you.”
Derek Johanson
Creator of CopyHour“Daniel is one of the best copywriters — and thinkers — I’ve ever had the pleasure of working with.”
Eddie Shleyner
Founder, VeryGoodCopy“I’ve honestly never seen anyone write emails that are as engaging and fun as yours. I read them every day to try to crack the code of how you do it.”
John Bejakovic
Email copywriter“THE most entertaining copywriter in the world.”
Troy Ericson
Lead Paramedic“Trust me on this. After reading Daniel’s stuff … you’ll unsubscribe to other people’s lists to make room for him.”
Shiv Shetti
Creator of the CMMP coaching program“I’ve never seen someone approach a copywriting job the way you did! My team and I reviewed your work and loved it.”
Maneesh Sethi
Pavlok CEO“Love your style! It’s good to see someone stand out and do unorthodox things.”
Jon Buchan
Charm Offensive“He’s been called the best copywriter in Australia and I’m not going to disagree.”
John McIntyre
“The Autoresponder Guy”Buuuuut … alas, not all the copywriting gurus think so highly of me 😢
“Daniel Throssell and all discussions related to Daniel Throssell are permanently banned from r/copywriting.”
r/copywriting
The official Rule #9 of r/copywriting, circa August 2021“I can’t stand [Throssell’s] emails.”
Pauline Longdon
Facebook comment after someone shared one of my emails“A guy who is notorious for getting other people to promote his content”
Bond Halbert
Private message to a user explaining why he had deleted a Facebook post that merely mentioned me (not affiliated with me at all)“My theory is that all of this is orchestrated by Daniel … just as a way to get people talking about him”
Stefan Georgi
Facebook post about my notorious Black Friday 2021 campaign being discussed in his Facebook group“A guy who’s played in the minor leagues, who never really ‘made it’ … mediocre … constantly feeds into drama”
Ian Stanley
Thinly-veiled anonymous (and unprovoked!) diss of me on a webinar“I’m super selective who I choose to learn from and he’s definitely not on my list.”
Prerna Malik
Instagram comment after unsubscribing from my emails“Anyone who falls for [Daniel’s Black Friday campaign] doesn’t deserve to be called a copywriter.”