An Open Invitation
For Freelance Copywriters To
MY INBOX …
With Unlimited Copywriting Questions … PLUS Get My Personal, Detailed Critiques On Your Copy!!!
Time-Saver Warning: You should NOT bother reading this long, rambling page unless you are a freelance copywriter who is actively writing copy (and preferably, being paid for it) and who wants to get better.
It goes without saying that you also must already think I’m worth learning copywriting from … since I’m not bothering to stack this page with ‘proof’ about my achievements.
And if the thought of spending a few grand on personal coaching gives you the heebie-jeebies … ya might want to click away now and, I dunno, enjoy some ice cream?
There, I just saved you a few minutes. You’re welcome.
Everyone else? Goggles on and dive in …
Fred … is that you reading?
… it is, isn’t it?
Dang it Fred. Didn’t you just read the red text? I TOLD you not to read this page! You cheapskate copywriting wannabe bum just trying to swipe my sales page without buyin’ anything!
Get outta here! Go on, scram!
Okay … now he’s gone.
*ahem* People of the Kingdom of Persuasive-Pagia! My royal subjects! Hearken unto my sales letter decree which I shall read henceforth …
If you’re a freelance copywriter wanting to level up your copy chops so you can attract world-class clients, command outrageous fees, and feel more confident in every job you do …
Then this letter is going to show you how to get private, unlimited 1-on-1 coaching and review of your copy from a world-class copywriter — so you can get good FAST.
Here’s what it’s all about:
My name’s Daniel Throssell, and I’m an email copywriter.
And if your response to that statement is …
“Uh … who?”
… well, then you are (again) disqualified from reading this sales page. Please go to persuasivepage.com, opt in, and begin your wild ride through my emails.
This page is for copywriters who are already on my email list … who’ve seen my style, and what I can do … and want to work with me to take their skills to the next level.
But if that’s you …
Then buckle in, because I want to tell you a crazy (true) story.
It’s about how I discovered what I believe is the world’s most powerful technique for getting good at copywriting …
How I used that technique to become a highly-paid, ripped-off, in-demand copywriter with clients who have literally waited over a year to work with me …
And, how YOU can use this technique, too, to get good even faster than I did — and WITHOUT the embarrassment.
The … embarrassment?
Oh yeah … I should have mentioned that part.
‘Cause, you see, unfortunately for me, I learned this technique by going through …
The Most Humiliating
Client Experience I Ever Had
It started back at the end of 2016.
At the time, it’d been barely a year since I won Ramit Sethi’s “Call to Action” copywriting contest with my first ever sales letter.
But I was already crushing it as a copywriter on … Upwork, of all places.
No, really. I was charging $200/hr, and I was one of the most successful and expensive copywriters on the site. And honestly, things were going so well … I thought I’d keep copywriting on Upwork forever.
Then out of the blue … I received a message that nearly made me fall out of my seat.
It was from a well-known author whose work I was a HUGE fan of. And he was asking if I was available for copywriting for an info-publishing company he ran.
(I remember when I called him back … the first words out of my mouth were “is it really you?” 🤦♂️)
It was basically a dream come true for me. And I said yes, of course.
So he hired me … and started talking about all the assignments he had for me.
Email funnels. Sales pages. Newsletters. There was a TON of copy to do, and he needed help.
He started by assigning me a single funnel to work on.
Now at the time, I was no stranger to all this stuff. I’d been doing plenty of it on Upwork. And my clients absolutely loved my work — and paid me top dollar for it.
But when I submitted my first piece to my new client …
He Sent It Right Back —
Slathered In Red Ink!
I was taken aback … this had never happened to me before (at least, not since I had been charging so much money).
Didn’t he know who I was?
Upwork’s most expensive and ripped-off copywriter, with stacks of delighted clients?
Why had he even bothered hiring me if he was going to correct my work?
I was pretty ticked. But I redid the email, and gave it back to him.
I thought maybe it was just a ‘growing pain’ … and he needed to get used to the way I worked.
But … I was wrong.
A few months later we worked on a big sale.
I stayed up till 2am writing the emails … then sent it to him.
The next morning I woke up and groggily checked my inbox.
I saw a comment from him on the very first email in the funnel …
“You’re an amazing copywriter,
but this one stinks.”
And then — he trashed the whole sale.
All my copy, which I’d worked so hard on — gone.
“We won’t do that sale this year,” was all he’d say when I pressed him.
I was seeing RED.
I admired this guy and really wanted to work with him … but this was ridiculous.
Even worse, this happened over … and over … and over.
I’d turn in what I thought to be great copy … and he’d rip it to shreds, or just reject it out of hand.
But the worst part was that deep down, I knew …
He Actually Had
See, sometimes I’d get really mad, and push back on his changes. And I’d challenge him to show me how he could do better.
He never backed down once.
Without fail, on the spot, he would humiliate me by coming up with an incredible lead or hook …
… and then when he was finished, to rub it in, he’d ask with a smirk:
“Did you write all that down?”
I wanted to say ‘no’.
But I was no idiot … I knew when I’d been beaten. And his copy was always better than mine. So you better believe that yes, I was writing down every darn word so I could include it in my rewrite.
Each time this happened … I felt my ego take a little bit more of a beating.
(And trust me — it happened a lot, because I ended up working with this client for several years. )
But over time … once I let my ego get out of the way …
I was able to accept that this guy was actually pretty darn good.
(Case in point: As his right-hand man, I used to sit in with him on private coaching calls with some of the world’s top marketers (who I can’t name here, because you know them). In theory, my client was meant to be the ‘student’, and the big-shot marketer the ‘guru’. Yet several times, by the end of the call my mouth was hanging open … because he’d ended up coaching them on ideas for a hook, or a lead they were working on!)
And so, a year or two into working with this guy, I came to terms with something:
He was actually a better copywriter than me.
And if that was the case, then the best thing I could do … was to learn from him.
In other words —
If He Was Mr. Miyagi,
Then I’d Be Daniel-san.
(Because I’m, like, called Daniel and speak Japanese, so I literally AM Daniel-san.)
Once I realised that, my mindset changed right away:
I decided I’d shut up and listen … and find out everything I could about what this mysterious master knew about great copy.
And boy — did he know a lot.
He taught me about ‘street-level’ sales psychology …
How to construct seven-figure funnels …
The secret to grabbing a reader’s attention and never letting go …
The art of coming up with sizzling million-dollar hooks …
What people REALLY want to buy (vs. what they SAY they want) …
And much, much more.
I didn’t just listen, either. I asked questions. LOTS of questions. And unlike the old me — I was willing to listen to the answers.
And over time, something amazing happened:
Eventually, he stopped correcting my work.
In fact, we got to the point where I was able to suggest hooks and leads to him … and he was happy to run with them.
He also paid me very, very well — but in truth, the education I got from him was worth more than the money.
That’s when I realised:
The Single Best Way
To Master Copywriting Is
Feedback From A Pro.
Just look at my career since working with this client.
As a direct result of the skills this client taught me …
- I designed and oversaw the launch campaigns for not one, but TWO instant #1 national bestselling books
- I’ve written sales pages and campaigns that have collectively grossed tens of millions of dollars
- Multiple high-flying clients & celebrities in the Aussie market have approached me to help build their businesses
- And for the last several years, I almost continuously had more work at any given time than I can possibly handle, and turned down more than 90% of the job offers I get. (Until I stopped writing client copy altogether, and now only do expensive critiques.)
All that because of the skills I got from being coached and mentored by a true master at copywriting.
I’m not exaggerating, either. You know sometimes people write sales pages where they reframe their entire career and success on the one thing they happen to be selling? Well, I’m not kidding that being mentored by this copywriter was literally the one thing above all else that I credit my success to.
So (often) when people look at my achievements and ask me:
“What’s the best course you took to improve your copywriting?”
You know what my answer is?
There is no single ‘course’ that got me where I am today.
The truth is …
I Learned More From ONE Mentor
Than From Over $20,000
Of Copywriting Courses!
But the funny thing is …
After leaving that client, and going on to have tons of success on my own …
I never really saw myself becoming a copywriting “guru” training other writers, like he’d done to me.
I was more of a craftsman … I just wanted to get better at what I did.
And so for years I kept my head down, just writing for clients, and making them millions of dollars.
You’d think that might have changed in early 2020, when I began mailing my own email list.
Even then, I didn’t have any products to sell.
Yet as I kept sending out my daily emails, I started to notice something:
People On My List
Were Begging Me
To Teach Them Copywriting!
They loved the way I wrote … and asked me if I’d teach them how to do it.
The first few times, I politely said I didn’t have any products yet, and simply pointed people to other books I recommended.
But then it happened again. And again. And again.
Several people asked to mentor under me. I had to turn them down.
Others asked if I offered coaching. I said no.
At first I saw it as an annoyance. Coaching wasn’t something I planned to do … there’d be too much work in setting up the pricing, rules, and so on.
I was also busy enough with my own emails, offers I was working on, and a steady stream of client leads that I didn’t have time to deal with.
And above all that …
I HATE Skype Calls.
Boy, Do I Ever Hate Skype Calls.
I’m an introvert, for starters. And I live in Australia. Which means I have to do these calls in the morning. And that ruins my most productive time of day, because the call takes all my energy, and they run overtime, and I’m knackered afterwards.
But then one day, I was talking to my friend Steven Alexander Young — one of the best marketing minds I know.
I was telling him about how I was getting TONS of interest in coaching … yet I had all these problems with doing it.
He listened to me, nodding like a wise sage.
And then he suggested something absolutely crazy:
“Why Don’t You Offer
I stared at him as if he’d just killed my dog.
(And I don’t even have a dog, so he would have had to materialise a dog before my eyes, and give it to me, and then kill said dog, probably with his bare hands, because I guess he couldn’t hold anything while he was materialising the dog, so you can imagine how traumatic that would be, and therefore the look I gave him.)
Was he serious?
Or even listening to me?
I literally JUST said I was busy and didn’t like going on Skype calls.
Besides … who offers UNLIMITED coaching? How would I even do that?
Steven shook his head and smiled.
“I used to do it when I was coaching SEO,” he told me. “And if you do it right, it’s not only way better value for your students than just doing a Skype call — but it’s way easier for you, too.”
And then … he proceeded to explain how it worked.
When he finished, I was hooked on this idea of “unlimited” coaching.
“I never even THOUGHT of that,” I said. “That’s WAY better than what I was going to do!”
(Steven simply shook his head around and patted himself on the back in a mock show of basking in my praise … which to be honest I wouldn’t have minded if he were being serious, because it was such a good idea.)
So after that call, that very day I sat down at my desk … came up with the offer … and banged out this sales page which you’re reading now.
(Yes, the call with Steven was just a few hours ago as of the time of writing … I try to move fast.)
And now, I want to offer you an invitation to be one of the first to try the brand-new copywriting coaching program I’m calling …
Inbox Detonator is my exclusive private one-on-one coaching program that gives you unlimited access to ‘blow up’ my inbox with your copywriting questions.
(… ‘blow up my inbox’ … therefore ‘Inbox Detonator’ … geddit?)
Here’s How It Works:
1. You get unlimited email access to ask me as many questions as you want.
Obviously, they have to be copywriting questions (this ain’t buy-a-friend). But if they are, the more the merrier!
- Want to ask me a question about a headline? Fire me an email.
- Wondering whether that proposal is going to work? Fire me an email.
- Can’t figure out how many emails you should put in the funnel you’re building for your client? Fire me an email.
- Stuck between two ideas for which product to create next? Fire me an email.
- Not sure if it’s worth paying $1,000 for that course? Fire me an email.
- Trying to figure out which sales letters are worth copying? Fire me an email.
- Wondering which approach to take for the lead on that sales page for your client? Fire me— oh come on, you get the drift.
With Inbox Detonator, you have my permission to inundate me. Ask me 5 questions at a time! Flood my inbox! Power to you!
But before you get too excited, there are three caveats:
Caveat 1: You must ask me good questions. I will teach you what these are if you join the program — but in general, I expect you to think about the problem yourself, then present me the options you’re thinking about, and your arguments for each. Don’t say “how should I start this cold email?” — instead say “Here are 2 openings I thought of doing, and I prefer option A for these reasons, what do you think?” i.e. I will guide you, and I will suggest options you may not have thought of, but I will not do all the thinking for you.
Caveat 2: I won’t be giving instant responses — this is primarily email coaching (not Facebook messenger, or video chats, or whatever). So the “unlimited email” feature is NOT for urgent questions. In fact, I try not to check my email much, for productivity reasons. Rather, I aim to reply within a few business days of your email. (Usually I’m quick, but in busy periods it could take several days.) BUT you don’t have to wait for my reply to send me more emails. Even if you send more while you’re waiting and they build up, I’ll get to them. It really is unlimited in that regard.
Caveat 3: Your questions must be email-sized. Rule of thumb: a maximum of around 200 words per question (including copy you’re asking about). No sending through 1,000 words of copy with questions.
This last caveat does NOT mean they have to be yes/no questions. Nor do they have to be simple questions. It just means I won’t be doing multiple sales page or email reviews per week.
But you CAN still have those, because …
2. Every fortnight, you can submit ONE Google Doc to me of up to 1,500 words of copy for review.
This could be a proposal you’ve written … a sales page you’re working on for a client … a bunch of emails (or a funnel outline) … or whatever you want. Also, it doesn’t have to be one piece of copy. The word count is for the whole document.
3. There will be no live Skype or Zoom calls included in this package.
Because I hate them … actually let’s face it, everyone hates them.
Instead, I will do something better:
4. I will deliver you feedback on your copy document either in the form of a video or (occasionally) as comments on your copy.
This way, I can deliver the feedback of a 1-hour call in less than 10 minutes. And you don’t have to take notes — you get the video to watch again and again.
Plus, if you do have follow-up questions, you can just send them to me by email.
One thing to keep in mind is that this is not an editing service. I won’t be going through every word with a fine-toothed comb, and suggesting different ways you could phrase a line. Rather, I’m going to be focusing on the things that matter: structure, argument flow, hooks, big ideas, and so on. I might suggest a new hook, or advise that you insert a section into your sales page, or cut some paragraphs of copy … but not much more granular than that.
5. The coaching term is a minimum of eight weeks.
In my opinion, this is the smallest amount of time for you to see some real results.
In theory I should be locking students in for longer. And down the track, I plan to.
What Do The Reviews Look Like?
Easier to just show you. Here’s a review of an email where I recommended my student rewrite to take advantage of news to get the click (note that this is just one portion of the critique — each student usually gets 2-4 videos at a time, depending on how much copy they gave me):
So, it should be clear what you’re getting. (And of course, there’s the unlimited email questions, too.)
So now, the big question …
Does It Cost?
And the answer is …
A lot of money.
A looooot of money 😎
Trust me, this is going to be quite expensive.
I don’t take on client work anymore. When I stopped, I was charging $250/hr. And my only client-facing service is a $500 one-hour copy critique. (And you get four of those … plus UNLIMITED questions!)
That said, I’ve always said in my emails I’m not cheap, so you shouldn’t have been coming into this expecting that.
However, we’ll get into the price in a moment.
(Oh, aren’t I just a naughty boy for doing that?)
Whatever. My sales page.
But hey. Before I even show you the price, I’m going to try scare 90% of people off this page first the natural way …
Here’s A Long List Of Things
Inbox Detonator Is NOT,
To Scare You Away:
- Inbox Detonator is NOT client-getting coaching.
Sure, you can ask questions about dealing with clients, and I will answer them (within reason). But this is not a client coaching program. The focus is on making you a better copywriter. And so most of the questions must be about copy. So you shouldn’t join the program if you are hoping I will show you how to get clients. Besides, take it from me: in the long run, being a great copywriter is the only thing that will make world-class clients seek you out to work with you. And if you don’t believe that, this program isn’t for you.
- Inbox Detonator is NOT for people who don’t already respect my skills as a copywriter.
This isn’t about my ego. But if you’re reading this page expecting me to ‘convince’ you I’m worth learning from … go opt in at persuasivepage.com and read my emails instead. I expect people who trust that I know what I’m doing, and value my skills, experience and advice.
- Inbox Detonator is NOT for people who have no money.
If you are broke, I don’t want you putting your last savings into this as your ‘way out’. You either need to be making good money (as a copywriter or in some other job), or have a truckload of cash to sustain your lifestyle while you learn. But I don’t want to be your emergency plan. I don’t need that on my conscience.
- Inbox Detonator is NOT for total newbies.
I mean, if you’ve got the cash to invest in your career, you can join, but I don’t recommend it. Buy a few books first. They’re a much cheaper way to get good when you’re starting. This coaching is for intermediate writers looking to take things to the next level.
- Inbox Detonator is NOT for people who aren’t writing.
You must already be writing copy for yourself or clients. Otherwise what am I even going to talk about in the copy reviews?
- Inbox Detonator is NOT for dumb people.
As I said earlier, I expect you to put some thought into questions before you ask me. I do not want to be thinking for you; I’m here to guide and coach you. If you’re not smart and self-motivated, don’t apply.
- Inbox Detonator is NOT a guarantee of success.
I will do my best to help you. But I will not guarantee you will succeed as a copywriter as a result of this training. Nobody can. And anybody who does is lying.
- Inbox Detonator is NOT a right.
I reserve the right to remove anyone from the program at any time for any reason and refund the unused portion of their membership. I hope I never have to use that right … but I retain it, just in case. For example, if you repeatedly break the rules of the program … if your questions don’t conform to my guidelines … if it turns out you are a total newbie who hasn’t even bothered reading a copywriting book … or if you are just a psychopath. (I’m not really a jerk like that, but copywriting seems to attract the WEIRDEST people on the Internet and I reserve the right to not have to work with them.)
Okay, NOW Let’s Talk About
How Much It Costs.
Ready for the big reveal?
Eight weeks of Inbox Detonator costs $4,000.
… bye-bye, cheapskates!
Okay, but actually … that’s not entirely true. Yet.
$4,000 is my eventual price target. But this is only my second launch of the course, so I’m working my way there.
For now, the price is a slightly more palatable $3,000 for 8 weeks instead.
A price that, as far as I’m concerned, is quite fair for what you’ll get.
If you disagree, you are free to not join.
But there is one spark of hope for you here.
Some good news, if you will.
And that is that, if you’ll agree to do something for me …
I’ll Let You Join
For 50% Off!
In other words … just $1,500 instead of $3,000.
It’s an almost breathtakingly stupid price for me to offer this for, really, considering that the copy reviews alone would cost more than that.
And this price is genuinely not guaranteed to be around even a week from now.
What do you have to do to get the discount, you ask?
- Agree to give me a video testimonial at some point during or at the end of the 8-week program.
- Grant me your full consent to use the copy review videos — and any questions you ask — as part of any future products I create.
Of course, if you’re submitting client work to me, that means it will be up to YOU to obscure any private information in your copy — changing names, details, whatever.
But for that price … it’s worth the hassle, don’t you think?
I’ll leave it up to you.
Yet you’ll have to be quick. As you can see, I only have those two rules so I can a) get enough testimonials and b) build out a library of content reviews. Once I have enough of each, I don’t need to keep ‘giving away money’ like this.
As for whether that price is worth it to you to have a copywriter in your ‘back pocket’ … who you can turn to for any question you have, and who will have your back … well, only you can decide that.
But, better be quick. I’m capping this program to 10 spots (total — including the students already in the program). I literally cannot manage any more than that.
So if you want in, use the button below. If it fails to complete checkout, that means the spots are sold out — sorry 😬