Previous episode: Three Storytelling Gurus

You teleport into the kitchen of my fortified, parallel-world copywriting lab compound.

My wife, Hayley, is making a cup of tea … totally unaware of your presence.

She turns around and—

“Oh!!!”

Startled by your sudden appearance, she nearly drops her cup of tea.

“S-sorry!” you stammer. “I didn’t know the remote was going to land me here!”

“Oh, don’t worry,” she says, with a wave of her hand. “You know, Daniel gets quite a few opt-ins every day … so copywriters spawning in random places is kiiiiiinda a regular thing around here.”

(Whoa. You never thought of that. Who knows how many times Hayley has had this very conversation today 🤯)

You’re just about to ask Hayley some more questions when—

THUNK

A loud noise in the next room makes you both spin.

“What was that?” you ask.

Hayley narrows her eyes.

“I don’t know … and that’s what bothers me.”

“Why?”

“Because that noise came from
the Original Ideas Vault.” 

“The … Original Ideas Vault?”

“All Daniel’s original ideas live in that vault,” Hayley explains. “We’ve had plagiarists, swipers, and even other well-known copywriters attempt raids plenty of times already…”

She draws a pistol and cocks it.

Then, putting a finger to her lips to signal to you to be quiet…

She beckons you to follow her around the corner.

“On the count of three,” she mouths. “Ready?”

You nod.

One…

Two…

THREE!

She kicks down the door of the vault, pistol up…

And then — at the sight of what’s inside — lets out a cry of surprise…

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