You press the button on your time-travel remote.
Suddenly, everything goes black.
The inside of my copywriting laboratory — where you were being held prisoner just a few minutes ago — disappears from view.
And … you start falling.
Your voice echoes through the emptiness as you tumble through an endless void.
Stars streak past you. In the distance you can dimly make out galaxies billions of light-years away.
“Why … did I join … Daniel Throssell’s … email liiiiiist …” you scream as you hurtle through space.
For what seems like eternity, you’re simply … falling.
And then, suddenly—
You land …
… in a chair.
In a dark room (well, except the light is now on).
In a crazy copywriting lab.
With unlocked shackles on the floor …
And an Australian copywriter impatiently tapping his foot in front of you.
“Welcome back,” I say. “I’ve been waiting for hours.”
“Huh?” you say. “But I was just here talking with you a few seconds ago …”
“In your time,” I correct you. “But then you zapped yourself through time with that remote, while I stayed here. That’s how time-travel works. So … how does it feel?”
“How does what feel?”
“You know …
The … future?
Wait a second.
You just used a time-travel remote.
Which means …
It finally dawns on you:
You’re in … the future?
Slowly you stand up … and walk over to the window of my dark cell.
You throw open the shutters, letting light into the room …
And your jaw drops.
Outside the window is an island you’ve never seen before.
Other than the lab we’re in, there are no other structures.
Strange creatures roam the skies.
A jungle with plants you don’t recognise towers over most of the landscape.
And from within … unnerving noises and screeches ring out.
Your eyes go wide.
“Is this what where I live looks like … a thousand years in the future?”
Your head starts spinning as a thousand time-travel-related thoughts run through it:
What happened to civilisation?
Why does the world look so weird now?
Did your house used to be where you’re standing?
Are your friends and family all dead?
Will you ever see—
“Relax,” I say. “You only jumped forward in time one day.”
You check your watch.
It is … indeed only one day later.
“Well then … what’s with all this weird jungle stuff?” you ask.
That is because you are in a parallel world right now.
Behold the craziness of my new style of email sequence…
The Parallel Welcome Sequence!
You see, dear reader…
In a normal welcome sequence, you have to wait 24 hours to get your next email.
And nothing happens in between.
But with my Parallel Welcome Sequence…
Every time you use a ‘time-travel remote’ link at the end of each email from me … some crazy things happen:
1) Tap the time-travel links for…
Wild Copywriting Adventures!
Every time you use the time-travel remote … you’ll end up here.
On this copywriting island of mine.
In this parallel world.
And I have good news and bad news.
The good news:
You will have myself and my friends to guide you as allies in your adventures!
The bad news:
This island is inhabited by a variety of giant copywriting-themed monsters that, uh … all want to kill you 😅
As you use your time-travel remote, you’ll encounter goo-‘roos … copywriting AI robots … copywriting hamsters … and more.
“Eh,” you say. “I’m a busy person. I don’t have time for your childish, nonsensical stories, even if they are about copywriting. Why should I click?”
Well, firstly … I TOLD boring people like you to stay away from my email list.
And if that’s your attitude, I’d suggest you go ahead and unsubscribe right now, because it’s going to get a whole lot sillier from here.
But even so, it’s going to be in your best interest to keep clicking.
Because you can…
2) Tap the time-travel links to…
Unlock FREE Hidden Copywriting Training, Copy Swipes & Bonuses!
Throughout the stories, I have hidden some extra items for you to find.
They look like this:
And if you try those links…
You can unlock free bonus copywriting training, swipes and items!
(Although be careful — not all of them will lead to bonus items…)
And, not cheap junk, either.
I mean real goodies you might otherwise pay for.
(Note: As of Feb 2022, this feature is under development. I’ll email my list later when more stuff is available to come back and collect.)
And your first — and most important — item is available now:
All the items you collect throughout this Parallel Welcome Sequence will be added to the ‘Inventory’ section of your app.
So if you come across any linked items or objects…
Try them out to see if you find anything.
And any time you DO come across a bonus ‘item’ in this sequence…
You can ‘add’ it to your inventory by just clicking the button you see.
These items are only hidden throughout the parallel-world adventures.
So if you don’t click the time-travel links, you will miss out on some or all of these bonuses.
There’s one more thing that happens when you hit those time-travel remote links in my emails:
3) Tap the time-travel links to…
Get Your Next Email IMMEDIATELY!
The entire reason it’s a 24-hour time-skip … is that it lets you ‘jump forward’ in time 24 hours, to get your next email immediately.
Think of it as turning a welcome series … into a Netflix-style bingeing experience.
I’ve just sent your next email in this series to your email inbox.
(Though sometimes it takes a few minutes to arrive … paradoxes in the space-time-email continuum and all that jazz … if it’s not there, give it a moment)
And … it is no ordinary email.
It is the email I wrote that Drayton Bird — David Ogilvy’s right-hand man — loved so much that he called it “something entirely new in the world of copywriting”, and sent it to his entire list to study.
In fact, it is probably my most popular email of all time.
Here’s a recap:
So … what are you waiting for?