Last night I got an email from A-list copywriter Ben Settle that raised my eyebrows.
Because he opened the email by quoting an email one of his “freelancer customers” had sent him.
And that “freelancer customer” happened to be … me.
And I was NOT pleased.
What did it say?
It was a private email I’d sent to him, tipping him off to another copywriter who was coming a little too close to plagiarism.
I’d sent the email a while back … and then totally forgot about it.
And then …
I actually ended up speaking to this ‘rip-off’ copywriter.
And I told him that he sounded too much like Ben … which he agreed with.
And to his credit, he ended up totally changing his style!
We even started talking regularly.
All was well in the world …
Until much later …
When Ben Settle dug up my email months later dissing the guy … and attributed the email to me!
Suffice it to say, I felt bad for the guy.
But it does illustrate the importance of having your own copy ‘voice’ so that this kind of thing never happens to you.
Personally, I’ve always strived to have my own ‘style’ in copy.
And if you’d like to see what it is …
And, why Ben Settle himself called me “one of Australia’s top copywriters” in one of his emails …
And opt in, if you like what you see …