The Persuasive Page
Daily copywriting tips from The Persuasive Page
By Daniel Throssell
“NOOOOOOOO!!!” My anguished scream rings out from the kitchen. Hayley runs in with a baby under her arm and a concerned look on her face. “What’s wrong?” I’ve got the cast-iron pan fired up, …
Continue Reading about The “Kentucky Fried Copy” secret for finger-lickin’ profits →
By Daniel Throssell
My best friend & copywriting partner Tom Burns sent me this text message earlier today: ‘I was watching the keynote of when the iPad 2 came out and I was laughing at how Steve Jobs …
Continue Reading about My prediction for the 2022 MacBook ⌨️ →
By Daniel Throssell
A true story that shows exactly how to stand out in a sea of copywriters … Yesterday I was talking to my friend Steven Alexander Young of Challenger Digital. He’s one of the sharpest …
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By Daniel Throssell
Oh yeah. Not just a sale. A BANGIN’ sale. That brings in the big bucks. Say it slowly with me. “BANGIN’”. You down? Here’s a story to show you how … It …
Continue Reading about Why race riots are a great time for a BANGIN’ sale →
By Daniel Throssell
Last night I got an email from A-list copywriter Ben Settle that raised my eyebrows. Why? Because he opened the email by quoting an email one of his “freelancer customers” had sent him. And …
Continue Reading about Ben Settle swiped my email and I’m not happy →
By Daniel Throssell
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Continue Reading about Protected: Ben Settle’s worst advice →