Today I was alerted to a discussion in a popular copywriting Facebook group about how my Market Detective course stacks up against Stefan Georgi’s RMBC. This was the original question: (I …
Bad news for sales letter copywriters
I never thought I’d say these words, but … This morning I bought something from John Carlton that I regretted. It was a package of all his best sales letters. For just $197. Well, I …
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Could YOU beat this sales letter headline?
Copywriting challenge time: One of my coaching students is rewriting a flyer selling guitar lessons. Specifically, guitar lessons for kids — but the flyer obviously goes to parents. He gave …
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How to quickly fix a sales page lead
I’ve made a terrible mistake! You know that Kindle I ordered the other day so I could read manga? Well … it arrived today. AND THE SCREEN RESOLUTION IS TOO LOW TO READ THE …
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Behold the best headline of all time
This might just be the greatest headline I have ever read. Are you ready? Here it is … from that bastion of upstanding journalism, the Daily Mail: “Blind bisexual goose named Thomas who spent …
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127 words of copy that nearly ruined me
So I did something dumb. You see, lately things on the Persuasive Page front have been a little … busy. As in: I have a giant sales page I’m finishing off … my own product I’m way …
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