The Persuasive Page
Learn copywriting from "Australia's Best Copywriter"
By Daniel Throssell
I have a BIG announcement for you today. But first, let’s set the scene with a true story from 2016: Some of my earliest memories of learning copywriting are my “rubber ball walks”. The idea …
Continue Reading about Announcing “Psych Insights for Modern Marketers: 3G Edition” →
By Daniel Throssell
THE DRAMA IS BACK! Look like I got a rise out of everybody’s favourite copywriting nice-guy today. Apparently, A-List copywriter Stefan Georgi was just minding his own business … Googling …
By Daniel Throssell
Matt Bockenstette of Copy Legends EXPOSED (the full story) Plus: His brother did even WORSE ... By Daniel Throssell Published on Feb 7, 2022 A while back, a guy named Matt Bockenstette …
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By Daniel Throssell
Today I got an email from Shiv Shetti titled: “This Black Friday, I’m declaring waron Daniel Throssell” I thought it was a joke. Shiv is, after all, one of my oldest allies in the copywriting …
Continue Reading about Matt Bock wants WAR? Bring it on. My Black Friday deal OWNS his. →
By Daniel Throssell
This may be the most important email in the history of online copywriting. Future generations of copywriters will look back on today, as the day when online piracy was dealt its death blow. … …
Continue Reading about I caught a group of scammers. Now here’s how I’m going to punish them. →
By Daniel Throssell
I GOT BANNED BY R/COPYWRITING (The Epic Saga) By Daniel Throssell Published on Dec 2, 2021 r/copywriting has never liked me … and the feeling is kinda mutual. For months I railed …