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Today I got an email from Shiv Shetti titled: “This Black Friday, I’m declaring waron Daniel Throssell” I thought it was a joke. Shiv is, after all, one of my oldest allies in the copywriting …

Continue Reading about Matt Bock wants WAR? Bring it on. My Black Friday deal OWNS his. →

TALK ABOUT OPENING A CAN OF WORMS. I write a few measly lines yesterday about getting a COVID vaccine … And a bunch of people lose the plot 🤷‍♂️ Some people were clearly very threatened by my …

Continue Reading about My stance on the vaccines (bye-bye, half my email list) →

I went to get my first COVID jab this morning. And I just want to take this opportunity to reassure everyone who’s hesitant: don’t be! It’s totally safe! In completely unrelated news:  I …

Continue Reading about Why the world needs more copywriting gurus →

This may be the most important email in the history of online copywriting. Future generations of copywriters will look back on today, as the day when online piracy was dealt its death blow. … …

Continue Reading about I caught a group of scammers. Now here’s how I’m going to punish them. →

This email probably won’t be useful for most people on this email list for several years … if ever. And honestly, even the people who it will someday be useful for … may think it’s too …

Continue Reading about Open this email in 2026 →

It’s a sweltering evening in Tokyo as a group of the world’s greatest copywriters — past and present — assemble for the long-awaited 800m race at the Copywriting Olympics. “On …

Continue Reading about The Copywriting Olympics: 800m Madness →