Today I was alerted to a discussion in a popular copywriting Facebook group about how my Market Detective course stacks up against Stefan Georgi’s RMBC. This was the original question: (I …
Why Stefan Georgi is wrong about the dangers of AI for copywriters
[Update 23 July 2023: Two and a half years after publishing this post, Stefan found it while he was Googling himself like a narcissist, and decided to write an email about it to his email list making …
Continue Reading about Why Stefan Georgi is wrong about the dangers of AI for copywriters →
How To Boost Your Autoresponder Engagement & Open Rates Overnight With The Email “Time Travel Remote” Technique
Pop Quiz:How many emails should you send someone the day they join your email list? Go on, I'll give you three seconds to answer. ... ... ... okay, time’s up. Pencils down, eyes front. …
Introducing The “Parallel Welcome Sequence”: A NEW Kind Of Email Series That Gets Up To 200% Engagement From Your New Subscribers
(Yes, 200%. No, that's not a typo.)In 2020, for my own email list , I invented the “Parallel Welcome Sequence” — a radical, fresh take on the traditional “autoresponder”. It gets insanely high open …
Ben Settle swiped my email and I’m not happy
Last night I got an email from A-list copywriter Ben Settle that raised my eyebrows. Why? Because he opened the email by quoting an email one of his “freelancer customers” had sent him. And …
Continue Reading about Ben Settle swiped my email and I’m not happy →
The truth behind ‘bog roll buy-up syndrome’
All the coronavirus craziness has led to a very interesting phenomenon here in Australia: I call it ‘Bog Roll Buy-Up Syndrome’. (If you’re not privileged enough to have been born in …
Continue Reading about The truth behind ‘bog roll buy-up syndrome’ →